Acquisition Marketing Expert

OpenClassrooms

France 🇫🇷 Remote

CDI

May 14

This job is no longer accepting applications.

Define and roll the acquisition strategy out:

  • Manage a budget of several hundred thousand euros;
  • Test and select the best acquisition levers (affiliation, partnerships, retargeting, social networks, etc.) using an ROI approach;
  • Develop internal synergies between teams to identify new opportunities for sourcing mentors at the best price.

Pilot lead acquisition agencies:

  • Monitor results closely, pilot weekly meetings, challenge agency proposals and explore new channels;
  • Build the content for each channel, finding the best "tone" to address our targets and embody the values ​​of the brand.

Pilot internal acquisition campaigns:

  • Launch and optimize campaigns on B2B (Google, Linkedin) and B2C (Facebook) networks;
  • Build reports to analyze the performance of each campaign using tools such as Google search console, Google Ads, Google Analytics (to be implemented);
  • Implement UX tactical, A / B testing, journey and conversion improvements.

Manage the brand image and notoriety:

  • In partnership with the Marketing team, continue to build the image and brand awareness, under the mentoring angle, with target audiences;
  • Define and implement effective communication campaigns, in France and internationally, and ambitious partnerships.

REQUIRED EXPERIENCE:

  • You are a Digital Marketing expert with +7 years of successful experience on operational and strategic issues, in an international environment;
  • You are an expert in Online Performance Marketing (Google Ads, Facebook ads, SEA, etc.)
  • You have at least 3 years of experience working with lead acquisition and growth hacking agencies.

REQUIRED SKILLS:

  • You have an obsession with data. You have already been told that your reports were the most beautiful that the earth has ever worn;
  • You are an outstanding strategist, able to manage complex projects and take the right initiatives to carry them out;
  • You also like to get your hands in the operational sludge and go down into the hold to understand all the workings of your business;
  • You demonstrate a strong problem-solving attitude, your mantra is "there are no problems, there are only solutions", you never back down from an obstacle;
  • You build and maintain excellent interpersonal relationships with internal and external actors;
  • Changing environments stimulate you and allow you to constantly question our way of doing things to find a more qualitative and scalable one;
  • You are bilingual in French / English.

WHY JOIN US?

  • A work environment and a strong culture built on agility, openness, respect and high quality
  • A competitive salary
  • Pass Navigo entirely paid by OpenClassrooms
  • Health insurance (“Mutuelle”) monthly fee entirely paid by OpenClassrooms and remote medical consultations for free
  • Meal vouchers (Employer contribution at 60%, the max authorised by law)
  • Access to the gym for free (Gymlib paid by OpenClassrooms)
  • Unlimited days off, and after 1 year at OpenClassrooms, a 1.000€ premium once a year for 15+ days off taken
  • “Remote First” work policy
  • A company MacBook
  • Possibility to access professional development training sponsored by OpenClassrooms
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