Head of Marketing & Growth / Digital Marketing Manager
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About the job
You dream of a new adventure ? you have international ambition ? and look for your next challenge ?
We are looking for a Top Gun Digital & Growth Marketing Manager ( really really hands-on )
- A proven creative leader with a solid track record of creating compelling campaigns with crazy ROI
- Hacker mind & out of the box thinker : uncovering new methods to generate leads, build funnels, and have really high conversion rate
- A doer who can own funnel building and optimisation from A to Z
- A strong leader who can attract and inspire great talent
- Analytical mind & Data Driven
This is an exciting opportunity to work with a sharp, fun, motivated team on a mission to achieve 3 dreams :
- Helping 100 000 people achieve 1 dream and stick their pictures on a wall we call the 100 000 dreams WALL
- Have Will Smith and Richard Branson in our next documentary
- Create a 10 000 people events that would shake our industry
And this is why we NEED YOUU.
BUT A LITTLE MORE ABOUT US 😉
Paradox has one goal: to help people live their ambition and become who they need to be to create the life that truly inspires them.
We give a set of tools and strategies around productivity, leadership, coaching and marketing through mobile applications, e-learning platforms, events and a strong presence on social networks.
Today, the knowledge industry faces three problems:
1 ) An effervescence of unsubstantiated theories.
To remedy this, we have surrounded ourselves with scientists, top athletes (Fred Bousquet, Frank Leboeuf), artists (Barry Osborne, producer of Lord of the Rings and Matrix)... entrepreneurs (Marc Simoncini, Fred Mazzella, Gary Vee) to deconstruct their strategies and share counter-intuitive ideas that are thought provoking.
2) Ideas that are worthwhile, conveyed in a boring way and that unfortunately nobody is interested in
3) Change is hard. And knowledge alone works for too few people
Our ambition is to make our coaching as attractive as watching Netflix and leave our clients' success as the only choice
Today, this approach has paid off, and has allowed us to exceed one million followers on the networks, to organize events and online training courses followed by thousands of people.
But we wanted more, so we created 2 new brands with international ambitions.
And that's where you come in.
YOUR MISSION 🚀
You mission is to switch between the 10 000 feet view where you think of the global digital marketing strategy to a really detail oriented approach to help your team make small change that change the game
But your real mission will be to double our Sales in one year and go from 5M to 10M
🎯 YOUR 8 RESPONSIBILITIES ( where you’ll get measured )
1 . Create and implement the marketing strategy
- Define and manage the execution of marketing strategies
- Identify Ideal Customer, create personas
- Build offers
2 . Inspire, Grow & Lead your digital marketing team, act a Project Manager with a very KPI oriented approach
- Manage weekly and monthly reporting by defining quarterly OKRs
- Implement daily huddles and follow-up
- Create and maintain playbook
- Attract, find and hire great talent for your team
3. Lead the implementation and optimisation of our funnels in order to make our conversion rate skyrocket ( we expect at least a 50% increase from you )
- Score leads for the Sales Team
- Implement A/B testing
- Increase the average cart.
4. Generate a MASS of qualified Leads at a reduced cost
Lead the TEAM in an hands-on way for...
ACQUISITION : Lead Acquisition Specialists on Facebook, Linkedin, Instagram and be obsessed on ROI
- check acquisition performance on a weekly basis
- Managing budgets of 300k - 1 Million $ in ads
SEO & keywords optimisation
- Create website content and improve SEO to maximize our website traffic and conversion
GROWTH HACK tactics & Scraping
- Cold mailing and cold messaging via dedicated tools
- Uncover creative, non-traditional ways of generating qualified leads
5. Full ownership of KPIs
- Implement Dashboard ( KPI, Automatic reporting )
- Create complex SQL query to extract insightful data
- Find trends and new ideal segments
6. Own our affiliation strategies and Build strategic partnerships
- Connect with potential partners and nurture the relationship
- Follow up and ensure payments of affiliate on time
7 . Produce timely, authoritative, highly-credible content to drive brand affinity, engagement, conversion, thought leadership, and drive action within target segments
- Work seamlessly with designers, art directors, motion graphics artists and video editors to create BADASS Teasers
- create top class video : from strategizing, shooting, post-productions
- Work closely with the copywriting team to create more than outstanding Lead MAgnet : our #1 Value is : Create Awe
8 . Improve the MARKETING MACHINE
- Model best practices while keeping our DNA
- Work closely with developers to automate workflows
- Implement integration across tools like Active Campaign, Hubspot, Google Analytics, Amplitude…
SOME EXPECTED RESULTS :
- Hire a Growth Hacker, Growth Engineer ( tech ) and acquisition specialist
- Clear and automatic dashboard to track all key Growth & Marketing KPIs
- 2x new monthly qualified leads
- Produce 1 outstanding lead magnet
- Double new monthly leads
- Produce a badass Teaser
- 3 funnels in evergreen and optimised
THE IDEAL CANDIDATE 😍
REAL MUST SKILLS :
- Influence & marketer expert : you know how to think in the mind of the people you want to reach, you’re able to improve copies, scripts, teasers, webinars and identify details even specialist don’t
- (at least 5+ years) in a similar role in fast-paced digital environment with a proven track-record of high ROI campaigns
- 10 000 feet vision & 1mm obsession
- Strategy more than tactics : you are able to think of bold move that goes beyond following the tactics trend that are for sure important
- Master storyteller
- Highly Creative with a design touch
- Data driven : because data always say the truth
- A capacity to build and lead a team of talented marketers
PERSONALITY & SOFT SKILLS
- You EXCEL in EXECUTION, with you things are quickly implemented
- Exceptional drive and commitment striving for excellence.
- You’re obsessed by WINNING, but we’ll always pay attention of the brand and honoring our clients : we love marketing that is not pushy
- strong analytical mind
- Strong ability to help people upskill. Setting up the best-in-class processes
- You want to sell meaningful products that really change lives
- Really Hands-on you’ll not have 20 people to manage
- Strong knowledge of our marketing stack : tools : Active Campaign, Hubspot
- tracking / reporting tools ( e.g: GA, Google Search Console, GTM, Hotjar etc)
- Webflow, Zapier, SEMrush, and Outbound Tools
- Solid experience in SEO & SEA
REAL NICE TO HAVE :
- SQL experience
- you love the field of coaching, personal development and training
BUT IT MIGHT NOT BE FOR YOU ❤️
We are inspired by a culture of performance and ambition
We want to create the exceptional and impact the maximum number of lives.
For this reason, some people imagine that they will work in an easy environment without any pressure.
But we have a very startup-oriented culture where everything is fast-paced and there is a lot of change. Where you are not always told exactly what to do or how to do it.
We tell each other things, even if they are uncomfortable, we prefer growth to ego comfort and we like that! In our company, expressing disagreement to a manager and knowing how to argue is valued!
We encourage critical and strategic thinking.
We are aware that this is not for everyone.
If all this makes sense with you, then we'll love working with you (and you with us, you'll be pampered!)
WHY JOIN US ❤️
This is an opportunity…
- To play a crucial role in the development of a company whose content and products are enjoyed by millions of people. Currently our videos have been viewed over 100 million times.
- And our goal is not just to reach a large number of people, we want to transform lives. We receive messages every day from clients who have successfully lost weight, quit smoking, made more money, built better relationships, created businesses and made positive changes in their lives.
Paradox is also…
- A team always in a good mood
- The ability to work from wherever you want (by the pool, in the forest or on your own free standing desk) or from our offices in Dubai and Geneva or even a mix
- A remote culture from day one
- A company culture based on autonomy
- Being surrounded by A-Players
- The assurance of being pushed to progress
- A company in full growth, synonymous with opportunities for evolution!
But that's not all, because we put the well-being of the team at the heart of our strategy:
- 350€ per year paid by the company for your gym, or your yoga teacher, your dance class
- Flexible working hours
- Beautiful offices in Dubai and soon in Geneva (we feel like at home, and even a little better)
- Standing desk paid by the company if you work in remote
- Work on Mac, for us it counts :)
- Annual team building / Team retreats to get together
And as Yannick, our community manager, says:
To make a long story short, Paradox is a growth adventure on steroids, an adventure where you grow personally trying to make others do the same.
HOW TO APPLY 📃
❌ Any copy-pasted and non-personalized application goes directly to the trash can.
⚠️ To complete the recruitment process, each candidate must organize calls with his or her previous managers. If you are not comfortable with this idea: do not apply ⚠️
If it's ok for you, come and write the next chapter with us 🚀🚀🚀
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Defy The Status Quo : on a mission to help 100 000 people realise a dream